How TikTok Influences the Culinary World

If you’ve been on any social media platform in the last 4 or so years then you probably know about TikTok. This short video platform is now one of the most widely used social media platforms out there. It allows users to post videos shorter than 3 minutes in length to it’s platform, although a lot of those videos end up being shared across other platforms as well. If you’ve seen any vertical style videos on Instagram or Facebook recently, it was most likely a TikTok.

The fact that TikTok videos are so common now is exactly how it has a massive influence on the culinary scene. If a video goes viral on TikTok then it will likely end up being posted on multiple other platforms, reaching an audience that likely woudn’t have seen it on TikTok.

Beyond just the virality of some Tiktok videos, people are easily influenced to try new things thanks to the short-form videos being shared. If something peaks your interest and you watch someone finish the task in 15 seconds, it seems a whole lot less daunting than watching someone complete the task in real time. If the task looks quicker and easier than it really is, more people are likely to try it.

With more people talking about and trying new culinary creations, the more people will try to capitalize on it. Restaurants will start adding it to their menus and promoting the item more often. Without these viral creations getting the attraction they did, a lot of people would be missing out.

Here are a few examples of culinary creations that originated from or gained popularity via TikTok:

1. The Tortilla Fold Hack

This food hack has made peoples life’s so much easier. Essentially, you put 4 toppings/spreads in the 4 corners of a tortilla. You cut a line like a radius from the center of the tortilla, then begin folding in sections. You can fry it for an extra crunch, or leave it uncooked. This trick has revolutionize many home kitchens making simple lunches and snacks a whole lot easier.

2. Whipped Coffee

This coffee creation is perfect for gourmet coffee lovers. Maybe it takes a few extra minutes to mane than your traditional cup of coffee, but the taste is unmatched. You mix hot water with instant coffee and mix until it’s fluffy, then add to a cup of cream or milk and anything else you’d like to add. People have done this with caramel drizzle, or even just water and ice. It’s a fantastic pick me up for a lazy day at home when you crave something just a little bit more special.

3. Japanese Soufflé Pancakes

These aren’t your average pancakes. These pancakes go above and beyond what you would expect in your breakfast. These are smaller than your average pancake, but double or even triple the thickness. They’re squishy and jiggly and look super delicious to anyone who has seen the videos of them.  

There is no shortage of interesting videos showcasing new and innovative recipes on the internet. You can find them on just about any platform there is. Give some a try and share the results. Or, make your own recipe and share it for the world to see. You never know, your creation could be the next viral recipe.